AI PROCESS AUTOMATION · AI AGENTS · CHATBOTS
AI Process Automation for Businesses: More Sales, Lower Costs and 24/7 Customer Service
We automate your business processes with artificial intelligence: agents that reply to your customers instantly, in their own language and at any time of day, chase every lead through to the sale, process your paperwork and move data between your tools without anyone retyping a thing. Connected to your website, WhatsApp, email, CRM and ERP.
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Tell us which tasks eat up most of your time and we’ll suggest what to automate. Reply within 24 hours.
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While you're reading this, your competitors are already replying
A customer who gets in touch and doesn’t hear back within minutes will ask someone else. An AI assistant handles every enquiry instantly, qualifies it, suggests an appointment or prepares the paperwork, and only alerts you when a person is needed.
Here’s a normal day for an automated business:
- 03:12New website enquiryLanguage detected: German · intensive course
- 03:14Reply sent in GermanPrices, dates and next steps
- 08:40Lead qualifiedBudget confirmed · passed to sales
- 09:02WhatsApp message“Do you have any appointments this week?”
- 09:02Appointment offered and bookedThursday, 17:30 · reminder scheduled
- 11:25Policy application generatedForm data · sent by email
- 13:47Unusual enquiryNeeds professional judgement
- 13:47Team alertedConversation handed over to a person
- 22:10Automated follow-upReminder sent to 3 leads who haven't replied
- 03:12New website enquiryLanguage detected: German · intensive course
- 03:14Reply sent in GermanPrices, dates and next steps
- 08:40Lead qualifiedBudget confirmed · passed to sales
- 09:02WhatsApp message“Do you have any appointments this week?”
- 09:02Appointment offered and bookedThursday, 17:30 · reminder scheduled
- 11:25Policy application generatedForm data · sent by email
- 13:47Unusual enquiryNeeds professional judgement
- 13:47Team alertedConversation handed over to a person
- 22:10Automated follow-upReminder sent to 3 leads who haven't replied
Intelligent process automation: rules that execute, AI that decides
Intelligent process automation (IPA) combines traditional automation, which runs fixed steps, with AI agents that can make sense of emails, documents and conversations and decide what to do next. It’s what we do at MarketerosWeb: end-to-end processes that run on their own and only need you when a human call is required.
A software robot repeats clicks and keystrokes on your programs' screens. It's quick for identical tasks, but falls over as soon as a screen changes or the data arrives in a different shape.
Mimics a personConnects your tools and runs workflows on fixed rules: when an order comes in, raise the invoice and let the team know. Reliable, but it only does what it's been told.
Follows rulesAnswers the questions it expects with pre-written replies. Ask it something off-script and it's stuck.
Reads from a scriptUnderstands unstructured information, checks your data, works out the next step and acts on it: replies, logs, schedules or hands the case over to you. It copes when real life doesn't follow the script.
Understands and decidesIn practice, every project blends the two: the rules make sure everything is logged and connected, and the AI brings the flexibility to handle each case on its merits. We go into more detail in our guide to intelligent process automation.
How much is not automating costing you?
Move the sliders to match your business and find out how many hours and euros you could win back each month by automating repetitive tasks.
Real-world benchmark: at a tax advisory firm, the assistant cut support time by 60%.
That's 5 working days a month your team can spend selling and looking after customers better.
I want these savings for my business Rough estimate. Your actual figures are worked out when we prepare your proposal.Processes we automate across your business
Customer service, sales, marketing, admin, operations and HR. These are the processes that save the most hours: flip each switch to see what it does for your business.
Switch on the processes your business needs to automate.
Choose where to start
Each solution has its own page covering the processes involved, examples and real case studies.
A chatbot on your website, WhatsApp and email that replies 24/7 in each customer's language.
Explore →AI agents for businessesAgents that read, check your tools, decide the next step and act on it.
Explore →Sales automationLead capture, qualification and follow-up all the way to the sale, all logged in your CRM.
Explore →Document processingInvoices, contracts and forms read, checked and logged with no manual data entry.
Explore →One assistant, connected to your whole business
Your customers get in touch through your website, WhatsApp or email, or by filling in a form. The assistant handles every one of those channels with the same information and the same judgement, and logs everything in your CRM and calendar.
We work with the most advanced AI models, such as OpenAI’s, connected to the tools you already use.
- WebChat on your website
- WhatsAppWhere they already message you
- EmailReads and replies
- FormsEvery request, processed
- CRMRecords always up to date
- CalendarBookings without phone calls
- WebChat on your website
- WhatsAppWhere they already message you
- EmailReads and replies
- FormsEvery request, processed
- CRMRecords always up to date
- CalendarBookings without phone calls
How an AI agent thinks
An AI agent isn’t a chatbot with canned replies: it understands each message, checks your information and takes action. This is the real log of an enquiry handled in the middle of the night.
- ListensPicks up every message, whichever channel it comes from.
- UnderstandsDetects the language, the intent and who the customer is.
- ChecksFinds the answer in your real business information.
- ActsReplies, books, logs or schedules a follow-up.
- AlertsIf human judgement is needed, it hands the conversation over to you.
- 03:12:04INPUTNew email received · contact form
- 03:12:05ANALYSISLanguage detected: French
- 03:12:06ANALYSISCustomer record found · 2 previous messages
- 03:12:09ANALYSISQuery: price and dates for the intensive course
- 03:12:11ANALYSISInformation found in the business knowledge base
- 03:15:40ACTIONReply sent in French with prices, dates and a sign-up link
- 03:15:41ACTIONReminder scheduled: +72 h if no reply
- 09:05:12INPUTCustomer replies: wants to sign up
- 09:05:15ACTIONSign-up logged in the CRM
- 09:05:16TEAMTeam alerted: new enrolment confirmed
- >waiting for the next enquiry▌
Businesses already working with AI
These aren’t promises: they’re systems running every day in real businesses, with measured results.
CRM and AI that look after students from all over the world in their own language
- 5,000+ leads managed
- 886 level tests after automated follow-up
- 13 automated workflows
An assistant that handles clients' frequently asked questions
- Instant answers during peak season
- Hand-off to an adviser when needed
- More hours for actual advisory work
Data typed by hand: from form to policy application
- Application generated automatically
- Sent by email, ready to process
- Fewer errors and faster sign-ups
The periodic table of automation
Every sector has its own repetitive tasks. These are some of the ones we automate; those marked as a real case are already up and running.
Your first automation, up and running in about 4 weeks
No never-ending projects: we start with whatever saves the most hours and get it working as soon as possible.
We analyse your processes and channels
We pick the biggest time-saver first
We estimate hours and cost
We define what the AI handles and what goes to your team
We build the knowledge base
We sign off the journey with you
We connect your website, email, WhatsApp and CRM
Testing with real conversations
Fine-tuning tone and replies
Go-live on your channels
Monitoring over the first few weeks
Improvements based on the data
Typical timescale for a first automation. Projects with several processes or complex integrations are planned in phases.
Automate without losing control of your business
AI works for your team, not instead of it. Here’s how we protect your customers, your data and your reputation.
The assistant introduces itself as a virtual assistant, as required by the EU AI Act.
Any conversation can be handed to a person in one click. The AI never makes important decisions on its own.
GDPR-compliant processing, with trusted providers and access only to what's needed.
It answers using business information you've approved, not made-up responses.
Everything you need to know before you automate
What is intelligent process automation (IPA)?
It combines traditional automation, which runs fixed steps, with artificial intelligence that can understand emails, documents and conversations. The result is processes that don't just run on their own but decide what to do in each case, and bring in a person when a human call is needed.
What's the difference between RPA and AI automation?
RPA mimics a person by repeating clicks on screens, so it only works if everything arrives in exactly the same format. AI automation connects your systems directly and copes with information that varies, such as an email worded differently or a PDF with another layout.
What is an AI agent, and how is it different from a chatbot?
A traditional chatbot replies with pre-written answers. An AI agent understands the request, checks your business information and takes action: it replies, books an appointment, updates the CRM or schedules a follow-up.
Which processes can I automate?
Repetitive, information-based ones: customer service across your website, email and WhatsApp, lead qualification and follow-up, quotes, invoice and document processing, reporting, connecting your tools and employee onboarding.
How much does AI automation cost?
It depends on the number of processes, the channels and the tools that need connecting. Once we understand your situation, we'll give you a fixed quote; you can also get a rough idea with our price calculator.
Will AI replace my team?
No. It takes care of the repetitive volume so your team can spend their time selling, advising and dealing with the cases that need a person.
What happens if the AI doesn't know the answer?
When an enquiry goes off-script or needs professional judgement, the system doesn't make things up: it hands the conversation to someone on your team and lets you know.
Do I need any technical knowledge?
No. We take care of the design, connecting your tools and getting everything live. All you do is approve the information and the tone of the replies.
Does it work on WhatsApp?
Yes. As well as your website, email and forms, we can connect the assistant to WhatsApp so it responds where your customers already message you.
Does it connect to my CRM and other tools?
Yes. We connect it to your CRM, ERP or management software, spreadsheets, calendar and email, so everything is logged without any copying and pasting.
How long does it take to get up and running?
A first automation is usually up and running within about four weeks. Larger projects are planned in phases.
Is it safe to use AI with my customers' data?
Yes. We work in line with GDPR, using trusted AI providers, accessing only the information that's needed and with the assistant clearly identified as such to your customers.
Can it handle several languages?
Yes. It detects the language of each message and replies in it, which is key if you have international customers.
Shall we find out how much you could automate?
Tell us which tasks you and your team repeat every day. We’ll get back to you within one working day with a proposal.
Get your quote
What enquiries you get, through which channels and how much time they take up.
We’ll contact you to share information about our services.
Read our privacy policy.
● MARKETEROSWEB
More sales, lower costs, 24/7
AI agents that respond to and qualify your customers, process your paperwork and connect your tools while your team focuses on selling.
- ✓Instant replies in every customer’s language
- ✓Automated follow-up all the way to the sale
- ✓Fewer hours of repetitive work without hiring more staff
- ✓
LANGUAGES
English, Español, Français, Deutsch and more
HEAD OFFICE
Agustín de Betancourt, 21
28003 Madrid (Spain)
