PROJECTS AND CASE STUDIES
Projects and Case Studies: Measurable Results on Google and in Sales
Real case studies in web design, SEO, e-commerce and AI automation. For each one you’ll see where the client started, how we approached it and the measured result.
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SEO, web design and AI projects
Each card sums up the sector, the services involved and the business goal. Open each case to see what we did and the results we achieved.
Dental clinic in Madrid
- Sector
- Healthcare · Dentistry
- Services
- Bespoke website + SEO
- Goal
- More appointment requests from Google
Online fashion shop
- Sector
- Fashion · E-commerce
- Services
- Online shop + e-commerce SEO
- Goal
- Visibility in buying-intent searches
Tax advisory firm
- Sector
- Professional services
- Services
- Client-facing AI assistant
- Goal
- Free up the team's time
Health insurance office
- Sector
- Health insurance
- Services
- SEO, Google Ads and policy automation
- Goal
- More sign-ups in Spain and abroad
Language school
- Sector
- Education · international students
- Services
- Custom CRM + multilingual AI engine
- Goal
- More enrolments without hiring more staff
Don't see your sector here?
We only publish a selection of our work. In an initial meeting, we'll show you projects similar to yours.
Tell us about your projectFrom starting point to results, case by case
For confidentiality, we show the sector rather than the client’s name. What you will see is the problem they faced, how we tackled it and what changed.
+180% more leads in 6 months
CASE 01 · WEB DESIGN + SEO
Dental clinic in Madrid: +180% more leads in 6 months
A clinic with a strong reputation among its patients, but a website that barely brought in any enquiries. The goal was clear: turn people searching for a treatment on Google into booked appointments.
- 01 · Challenge
- Turn the website into a steady source of first-appointment requests, without relying solely on word of mouth.
- 02 · Approach
- A new conversion-focused website with a page for each treatment, plus SEO targeting the searches local patients actually make.
- 03 · Result
- +180% more leads in 6 months.
Services: Web design · SEO
- 01
- 02
- 03
- 04
- 05
- 06
- 07
Top 3 for 40 keywords
CASE 02 · E-COMMERCE + SEO
Online fashion shop: Top 3 on Google for 40 keywords
In fashion, the top spots are fought over by marketplaces and big brands. This shop needed to show up in buying-intent searches without trying to outspend them on advertising.
- 01 · Challenge
- Win organic visibility in product searches against much larger competitors.
- 02 · Approach
- E-commerce site architecture, plus category and product page content designed to rank for transactional searches.
- 03 · Result
- Top 3 on Google for 40 keywords.
Services: E-commerce · SEO
−60% time spent on support
CASE 03 · AI AUTOMATION
Tax advisory firm: 60% less support time with AI
A large chunk of the team’s day was spent answering the same client questions over and over. Hours that weren’t going into valuable work or winning new clients.
- 01 · Challenge
- Cut the time the team spends on recurring queries without lowering the quality of service.
- 02 · Approach
- An AI assistant trained on the firm's own information that answers frequently asked questions and only passes on to the team what genuinely needs a professional.
- 03 · Result
- 60% less time spent on support.
Services: AI automation
- +5,000leads handled by the AI assistant
- 886level tests taken after follow-up
- 13automated follow-up and alert workflows
24/7 in every student's language
CASE 04 · AI AUTOMATION + CRM
Language school: over 5,000 leads handled 24/7 with AI
Students from all over the world getting in touch at all hours and in their own language. The team couldn’t reply in time, and many prospective students went cold before hearing back.
- 01 · Challenge
- Respond instantly to every prospective student, wherever they are, and never lose one through lack of follow-up.
- 02 · Approach
- An AI assistant that replies in each student's language, a CRM holding every lead's profile and history, and 13 automated workflows for follow-ups, reminders and team alerts.
- 03 · Result
- 5,000+ leads handled 24/7 and 886 level tests taken after follow-up.
Services: AI automation
SEO + Ads plus automated policy applications
CASE 05 · SEO + GOOGLE ADS + AUTOMATION
Health insurance: 75,000+ visits from Google in 16 months
A health insurance office in Madrid looking to win customers in a fiercely competitive sector, both in Spain and among people searching from abroad.
- 01 · Challenge
- Generate a steady flow of policy applications in searches dominated by major insurers and comparison sites.
- 02 · Approach
- Ongoing SEO since 2022 with a page for each type of customer, Google Ads campaigns on the highest-intent searches, and automation that turns form submissions into policy applications by email.
- 03 · Result
- 75,000+ visits from Google in 16 months, 7 million impressions and searches from more than 100 countries.
Services: SEO · Ad campaigns · Automation
What each result actually means
A percentage without context means nothing. These are the definitions we use when we talk about results, so you can compare like for like.
- Lead
- A genuine enquiry that comes through the website: a form, a call or a message. We don't count visits, clicks or followers.
- Top 3
- A keyword in position 1, 2 or 3 of Google's organic results, excluding ads.
- Support time
- Hours the client's team spends answering queries, before and after the AI assistant.
- Lead handled
- Someone who gets in touch and receives a reply from the AI assistant, at any time and in their own language, and is logged in the CRM.
- Visits and impressions
- Visits: people who reach the website from Google. Impressions: the number of times the website appears in the results, even without a click.
- Comparisons
- Percentages are measured against the same client's starting point. Total figures cover the period of each case.
Choose your goal and see how we approach it
Each goal has a core service behind it. Explore the one that fits your business or check the case most similar to yours.
- AMore leads from GoogleSEO and a conversion-focused websiteRelated case: dental clinic, +180% leads
- BMore sales from my online shopAn online shop built to sell, plus product SEORelated case: fashion shop, Top 3 for 40 keywords
- CBetter service without hiring more staffAI assistants that handle frequently asked questionsRelated case: tax advisory firm, −60% support time
- DNo lead left unanswered24/7 AI assistant, lead CRM and automated follow-upRelated case: language school, 5,000+ leads handled
- ECustomers from the first monthGoogle Ads and Meta Ads management, alongside SEORelated case: health insurance, 75,000+ visits from Google
Want to know what a project like this would cost?
Get a ballpark price in two minutes or request a proposal tailored to your project.
Common questions about our projects
Can I see more projects than the ones published here?
Yes. This page shows a selection. In a meeting, we can show you work from your sector or similar ones, as long as the client is happy for us to do so.
Why aren't the clients' names shown?
Many clients would rather their competitors didn't know which agency handles their SEO or lead generation. That's why we show the sector, the challenge and the result, not the brand.
Can I expect the same results for my business?
Every project starts from a different place: sector, competition, current website and budget. We don't promise figures before analysing your case, but we will explain what's a realistic goal and how we'll measure it.
How long does it take to see results?
It depends on the channel. Ad campaigns bring in leads from day one; SEO is a medium-term effort. As a reference, the dental clinic case was measured after 6 months.
How much does a project like these cost?
It depends on the scope: a business website isn't the same as an online shop with SEO or an AI assistant. You can get a ballpark price with our price calculator.
Do you work with businesses outside Spain?
Yes. We're based in Madrid and work with businesses in any country and in any language, with meetings by video call.
Tell us your goal and we'll show you how to measure it
We’ll get back to you within one working day with an initial assessment of your project.
Let's look at your case
Tell us what you want to achieve (more leads, more sales or a lighter workload) and we’ll suggest the best way forward.
We’ll contact you to share information about our services.
Read our privacy policy.
● MARKETEROSWEB
Results you can measure
Google rankings, customer acquisition and AI automation for businesses in any country, from our base in Madrid.
- ✓Goals and metrics agreed before we start
- ✓Web, SEO, Ads and AI handled by one team
- ✓Projects in any country, in any language
- ✓Digital marketing experience since 2011
LANGUAGES
English, Español, Français, Deutsch and more
HEAD OFFICE
Agustín de Betancourt, 21
28003 Madrid (Spain)
