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CASE STUDY · WEB DESIGN + SEO

Dental Clinic in Madrid: +180% More Appointment Requests in 6 Months

A new website built to win appointments, plus a Google SEO strategy for the treatments local patients search for. Result: +180% more leads in 6 months.

I Want More Patients
See How We Did It

Want more patients from Google?

Tell us about your clinic and we’ll suggest how to get more appointments. Reply within 24 hours.

We’ll contact you to share information about our services. Read our privacy policy.

THE PROJECT

A clinic with great treatments but few enquiries from the internet

Patients were searching Google for the treatments the clinic offered, but those searches weren’t turning into appointments. The brief: turn the website into a steady source of new patients.

Project recordRef. MW-DENT
Client
Dental clinic (confidential)
Location
Madrid
Services
Web design + SEO
Goal
More first-appointment requests from Google
Period measured
6 months
Result
+180% more leads
DiagnosisMore visibility + a website that converts
+180%more leads in 6 months
Starting point
100Month 6
280

Monthly leads index (starting point = 100)

HOW WE DID IT

Every step of the patient journey, designed to lead to an appointment

Showing up on Google or having a nice-looking website isn’t enough. We worked on the whole journey, from the search to the appointment request.

  1. 1
    The patientSearches Google for a treatment
    What we worked on

    SEO for each treatment and for the clinic's local area, so it appears in those searches.

  2. 2
    The patientLands on that treatment's page
    What we worked on

    A dedicated page for each treatment that answers their questions, instead of a generic list of services.

  3. 3
    The patientDecides whether to trust the clinic
    What we worked on

    The team, facilities, location and contact options clearly visible to build trust on mobile.

  4. 4
    The patientBooks an appointment
    What we worked on

    Short forms and calls to action on every page, making it effortless to request a first appointment.

WHY IT WORKS

What makes a clinic win patients online

What we learnt on this project applies to any dental, physiotherapy, aesthetics or private medical clinic.

Someone searching for dental treatment nearby is usually ready to book. If you don't show up at that moment, another clinic gets the appointment.

  • High-intent local searchesSearches by treatment and area bring in patients who already want a problem sorted.
  • A decision based on trustSeeing the team, the facilities and how to get there tips the balance in your clinic's favour.
  • It all happens on mobileMost people search on their phones: booking an appointment should take two taps.

Want more appointments for your clinic from Google?

Find out more about our professional web design and SEO services, or browse more projects and case studies.

I Want More Patients
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CONTACT

Shall we talk about filling your diary?

Tell us which treatments you want to promote and in which area. We’ll get back to you within one working day.

Tell us about your clinic

Your treatments, location and how patients find you today.

We’ll contact you to share information about our services.
Read our privacy policy.

● MARKETEROSWEB

More patients from Google and AI

Websites and SEO for clinics that want to fill their diary with local patients.

  • ✓Treatment pages that convert
  • ✓Local SEO to show up in your area
  • ✓Forms designed for booking appointments
  • ✓Positioning across all AIs

EMAIL

info@marketerosweb.com

LANGUAGES

English, Español, Français, Deutsch and more

HEAD OFFICE

Agustín de Betancourt, 21

28003 Madrid (Spain)