CASE STUDY · E-COMMERCE + SEO
Fashion E-commerce SEO: Top 3 Google Rankings for 40 High-Intent Keywords
Taking on marketplaces and big-name brands in online fashion can feel like a losing battle. With a well-structured store and a product-led SEO strategy, this shop climbed into Google’s top three results for 40 different searches.
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Google visibility in one of the most competitive markets
In fashion, Google’s top spots are dominated by marketplaces, high-street chains and brands with huge budgets. The goal was to get this store in front of people searching to buy exactly what it sells, without relying on ads alone.
Today it ranks in the top three organic results for 40 searches, bringing in traffic every day without paying for each click.
Case study
Top 3
on Google for 40 keywords
- Industry
- Fashion · E-commerce
- Services
- Online store + SEO
- Competitors
- Marketplaces and big brands
- Client
- Confidential
At the top when shoppers are ready to buy
This is what a search looks like when the store holds the top organic spots, ahead of far bigger competitors. Now multiply that across 40 different searches.
- Sponsoredad-example.comAd from a major retail chain
Paid result: charged for every click.
- 1yourstore.com › categoryYour store: the category shoppers are looking for
Organic result: shows up without paying per click.
- 2yourstore.com › productOptimised product page
Another page from the same store in the top spots.
- 3marketplace.comMajor marketplace
A competitor with a far bigger budget.
Illustrative mock-up of a search results page
A store built around every kind of search
Each level of the store matches a different way people search. Categories capture broad searches, subcategories pick up more specific ones, and product pages reach shoppers who already know what they want.
With a clear site structure, content on category pages and optimised product pages, Google knows exactly which page to show for each search.
Brand and generic searches
Broad searches for a type of clothing
More specific searches: style, occasion, material
Exact product searches, the closest to purchase
Want your store in Google's top spots?
You can compete with marketplaces and big brands. With a well-structured store and category and product SEO, you show up when shoppers are ready to buy, without paying for every click.
Shall we get your store selling more?
Tell us what you sell and who you’re up against. We’ll get back to you within one business day.
Tell us about your store
What you sell, which markets you sell in and how customers find you today.
We will contact you to provide information about our services. Please read our privacy information.
● MARKETEROSWEB
More sales without paying per click
Online stores and product SEO built to compete on Google with bigger brands.
- ✓Site structure built to rank
- ✓Category and product pages that sell
- ✓No commission on your sales
- ✓Digital marketing experience since 2011
LANGUAGES
English, Spanish, French, German and more
MADRID OFFICE
Calle Agustín de Betancourt, 21
(Nuevos Ministerios), 28003 Madrid, Spain
